Soul Black Tee
Dr. Duncan MacDougall was an early 20th-century doctor who attempted to measure the weight lost by a human when the soul departed the body at death. We would rather try to answer that question in the pursuit of a well-lived life, which is why we created the Soul Black Tee—a soft, perfectly-fitting garment-companion for making the most of the time you have.
Shop Soul Black Tee - $11
Iron Trucker Hat
In 2016, the first self-driving semi-truck delivery was made. Some analysts say that the trucking industry as we know it will fundamentally change. If you want to get a head start on reminiscing about the good old days of Flying J's and jack-brakes, this crisp, classic mantle is your perfect starting place.
Shop Iron Trucker - $14
The Iron Fleece
In 1953, Sir Edmund Hillary summited Mount Everest wearing lots of wool and a thin "cotton wrap, nylon weft" outer suit. An impressive climb, but there's no doubt that the feat was accomplished in great discomfort. Whatever mountain you're facing, you can now face the elements in comfort and style, sporting the latest in sleek, soft microfiber fleece.
Shop Iron Fleece - $44
Tasty Code Tee
Much ink has been spilled trying to answer the question of whether Dr. Robert Atkins died because of the diet he invented. You can safely and comfortably leave that question to the pundits by sliding into our Tasty Code Tee. If you have an appetite for subtlety, custom illustration and extreme comfort, you can pay at the first window.
Shop Tasty Code Tee - $13
Winter 2017 Collection
Winter is a polarizing season. The short, gray days and harsh weather draw many into the doldrums, but winter also played a critical role in Bon Iver's For Emma, Forever Ago and resolutions mean great business if you sell running shoes. Whether you're scouring Amazon for sunlight bulbs or lacing up for your first jog, we want you to do it in style, so we rolled out a few new pieces of merch that are as fresh as a first snowfall.All Winter 2017 Collection